Digital Strategy Lead

Job Summary

A company is looking for a Lead, Digital Strategy.

Key Responsibilities

• Own the digital strategy roadmap across multiple brands and web platforms
• Lead cross-functional digital initiatives to support brand and conversion goals
• Define and implement UX and SEO strategy, ensuring web analytics frameworks support decision-making

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Digital Communications, UX, Computer Science, or related field
• Minimum 5 years in digital strategy or digital marketing across multiple brands or business units
• Proven success in web optimization and digital campaign execution
• Experience with programmatic media buying platforms and CMS platforms
• Experience in SaaS, B2B, or education technology markets preferred