Job Summary
A company is looking for a Senior Product Marketing Manager to lead product marketing strategy and enablement for B2C and B2B product lines.
Key Responsibilities
- Define launch roadmaps for new features and products, coordinating cross-functional teams
- Develop and maintain messaging frameworks and competitive analysis for all product lines
- Create and update customer-facing assets, including videos, slide decks, and training materials
Required Qualifications
- 5+ years in product marketing for B2C or B2B SaaS, cybersecurity, or consumer tech
- Proven experience launching and positioning consumer and enterprise products
- Hands-on experience producing marketing materials and knowledge base content
- Familiarity with marketing and sales tools such as HubSpot or Salesforce
- Analytical mindset with experience in A/B testing and performance metrics
Comments