Marketing Business Analyst

Job Summary

A company is looking for a Marketing Business Analyst - Omnichannel / Merchandizing Analyst.

Key Responsibilities

• Define, track, and report on key digital KPIs and maintain automated dashboards for product performance
• Conduct user segmentation and customer journey mapping to analyze behavioral impacts of merchandising strategies
• Manage A/B testing analytics and ensure quality assurance of existing dashboards

Required Qualifications

• Strong experience as a Marketing Analyst with a focus on analytics and data insights
• Proficiency with industry tools and CRM platforms related to marketing strategies and campaign execution
• A minimum of a Bachelor's Degree in Marketing, Advertising, Public Relations, Business, or a related field