Job Summary
A company is looking for a Digital Marketing Specialist to oversee paid search and social media campaigns.
Key Responsibilities
- Support digital marketing managers in campaign strategy, execution, and optimization
- Liaise with ad agencies to manage campaign tasks, including budget management and ad copy updates
- Collaborate with marketing teams to enhance audience targeting and drive event registrations
Required Qualifications
- 2-5 years of hands-on experience in digital marketing, specifically with paid media campaigns
- Experience with Google Ads and Bing Ads Editor for campaign management
- Familiarity with audience targeting and remarketing on LinkedIn
- Understanding of SEO and social media co-optimization strategies
- Proficient in Microsoft Office, especially Excel, and experience with data visualization tools like Tableau and Power BI
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