Senior Product Marketing Manager

Job Summary

A company is looking for a Senior Product Marketing Manager to lead go-to-market efforts and drive strategic initiatives.

Key Responsibilities

• Own go-to-market strategy for key customer segments and lead execution across teams
• Drive ICP research processes to enhance segmentation, positioning, messaging, and campaign strategy
• Develop high-impact ABM and broad-reach campaigns to generate and accelerate pipeline

Required Qualifications

• 5-8 years of product marketing experience, preferably in B2B SaaS
• Proven ability to lead go-to-market strategy for a product or customer segment
• Experience designing and executing both broad-based and ABM-style marketing strategies
• Proficiency in conducting and scaling research, including win-loss interviews and segmentation studies
• Analytical mindset with comfort in using data to evaluate performance and optimize strategy