Email Marketing Specialist

Job Summary

A company is looking for an Email Marketing Specialist to scale their email marketing program.

Key Responsibilities

• Develop, launch, and optimize automated email and SMS flows to enhance customer retention and loyalty
• Design and optimize email templates for impactful, brand-consistent campaigns while ensuring deliverability
• Analyze performance metrics and implement strategic A/B tests to improve email marketing effectiveness

Required Qualifications

• 5+ years of experience in email marketing for ecommerce brands, preferably in the CPG or health and wellness sector
• 3+ years of experience in designing, coding, and optimizing responsive email templates with knowledge of HTML and CSS
• Expert-level proficiency in Klaviyo, including automation flows and advanced segmentation
• Strong analytical skills with experience in interpreting email marketing metrics and recommending improvements
• Familiarity with compliance regulations such as CAN-SPAM, GDPR, and CCPA