Content Marketing Manager

Job Summary

A company is looking for a Content Marketing Manager to develop and execute a comprehensive content strategy for higher education leaders.

Key Responsibilities

• Develop and execute a full-funnel content strategy aligned with integrated campaigns and brand priorities
• Create compelling content for various stages of the customer journey, including thought leadership and conversion-driving landing pages
• Track performance of content assets and apply insights for future optimization

Required Qualifications

• Experience in content marketing and strategy development
• Proficiency in SEO and digital marketing best practices
• Ability to create diverse content types, including articles, guides, and video scripts
• Experience with digital asset management platforms
• Familiarity with analytics tools for performance tracking