Senior Manager of Lead Management

Job Summary

A company is looking for a Senior Manager of Lead Management to optimize lead tracking and alignment between marketing and sales teams.

Key Responsibilities

• Collaborate with sales leadership to gather requirements for lead qualification and establish service-level agreements for lead handoff
• Partner with Analytics & Intelligence to develop lead scoring models and operationalize tracking systems for lead engagement
• Oversee lead nurturing programs and identify bottlenecks in the lead-to-revenue pipeline to enhance conversion cycles

Qualifications

• 7+ years of experience in demand generation or lead management, with at least 3 years in a leadership role
• Strong expertise in lead scoring, tracking systems, and marketing automation platforms
• Experience managing marketing databases and ensuring compliance with data regulations
• Proven ability to align marketing and sales teams in a B2B SaaS environment
• Bachelor's degree in marketing, business, or a related field; advanced certifications are a plus