Job Summary
A company is looking for a Senior Director, Global Growth Media to lead media performance and customer journey optimization.
Key Responsibilities
- Develop and execute strategies for all paid media channels, managing a global media budget
- Drive integrated campaign planning and optimize customer journeys from ad exposure to conversion
- Lead performance marketing initiatives and collaborate with cross-functional teams to enhance media effectiveness
Required Qualifications
- 10-15 years of leadership experience in media, digital marketing, or full-funnel growth roles
- Proven experience managing $10M+ media budgets across various channels and geographies
- Expertise in performance measurement, including MMM and attribution models
- Experience collaborating with data science and analytics teams to drive marketing impact
- Strong strategic and systems-thinking skills with a bias for action and operational rigor
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