Paid Digital Media Strategist

Job Summary

A company is looking for a Paid Digital Media Strategist (PPC).

Key Responsibilities

• Manage search, social, and display campaigns for high-touch customer accounts
• Develop and maintain long-term execution plans based on client objectives and KPIs
• Deliver performance reports and provide data-driven insights to refine client strategies

Required Qualifications

• 3+ years of experience in paid media (Google Search, Display, LinkedIn, Facebook)
• Proven track record of successful client relationship development
• Deep understanding of keyword discovery and optimization
• Experience with A/B and multivariate testing across various platforms
• Familiarity with landing page best practices for optimal performance