Job Summary
A company is looking for a VP of Marketing to lead market expansion and revenue growth initiatives.
Key Responsibilities
- Develop and implement Go-To-Market (GTM) strategies for customer base expansion
- Shape brand perception and enhance customer journey through cohesive marketing efforts
- Manage marketing teams and collaborate with cross-functional teams to ensure alignment in GTM planning
Required Qualifications
- 10+ years of experience in go-to-market strategy, product marketing, or business development in the technology sector
- Proven track record of launching and scaling technology products in cybersecurity markets
- Strong analytical skills with the ability to interpret market data for actionable strategies
- Experience in a leadership role within a cybersecurity technology company
- Expertise in GTM models, including direct and channel sales, with an understanding of customer segmentation
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