Job Summary
A company is looking for a Product Marketing Content Manager (Cross-Business Strategy).
Key Responsibilities
- Define and implement a cross-business content strategy that aligns multiple solution offerings to a unified buyer journey
- Create action-oriented sales content and develop tools that enable sales teams to have value-based conversations with buyers
- Establish content measurement feedback loops to continuously improve based on performance data and seller input
Required Qualifications
- 7+ years in product marketing, content strategy, or B2B marketing roles
- Proven track record developing cross-functional messaging and strategic narratives
- Experience aligning multiple business units to a single buyer-centric content strategy
- Familiarity with sales enablement platforms and content performance analytics
- Understanding of industry thought leadership and value-based messaging frameworks
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