Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist to join their marketing team.

Key Responsibilities

• Plan, launch, and manage paid media campaigns across various digital platforms
• Guide media agencies to optimize campaigns for performance goals
• Collaborate with content teams to develop creative strategies and assist in content creation

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience managing paid media campaigns on the agency or brand side
• Experience with Google Ads, Ads Managers (Meta, Snap, TikTok), and Google Analytics
• Familiarity with tools like Tableau, Looker Studio, and CRM platforms
• Analytical and data-driven with proficiency in Excel and PowerPoint