Job Summary
A company is looking for a Digital Marketing Specialist to manage and optimize healthcare-specific paid media campaigns.
Key Responsibilities:
- Plan, launch, and optimize paid search and paid social campaigns on various platforms
- Develop data-driven ad strategies targeting healthcare consumers while ensuring HIPAA compliance
- Monitor, analyze, and report on campaign performance using analytics tools
Required Qualifications:
- Bachelor's degree in a business, healthcare, or quantitative field required; Master's degree preferred
- 3+ years of experience in digital marketing with a focus on paid media and landing page optimization
- Proven success managing Google Ads and Meta Ads campaigns
- Strong HTML/CSS skills and experience with CMS tools
- Familiarity with HIPAA compliance in digital marketing
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