Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to enhance its go-to-market strategy.

Key Responsibilities

• Define and maintain ideal customer profiles (ICPs) and buyer personas
• Develop product positioning, messaging, and competitive differentiation
• Own go-to-market strategy and execution for new features and product launches

Required Qualifications

• Bachelor's degree in business, marketing, or related field; MBA preferred
• 4-6+ years of experience in product marketing, preferably in a B2B SaaS environment
• Strong strategic thinking and storytelling skills
• Experience launching products or features with measurable business impact
• Proven ability to translate complex technology into compelling narratives