Job Summary
A company is looking for a Marketing Automation Specialist who will develop email and SMS strategies to enhance marketing and sales efforts.
Key Responsibilities:
- Develop and execute omnichannel marketing programs, including newsletters and workshops
- Conduct quality control and testing of campaigns to ensure accuracy and effectiveness
- Analyze customer journeys and implement A/B testing to optimize campaign performance
Required Qualifications:
- Bachelor's Degree in Business or Marketing
- 2+ years of experience in Database Marketing, CRM, or Email Marketing
- Minimum of 1 year of hands-on experience with Salesforce Marketing Cloud
- Proficiency in MS Excel
- Background check required upon offer
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