Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist who will develop email and SMS strategies to enhance marketing and sales efforts.

Key Responsibilities:

• Develop and execute omnichannel marketing programs, including newsletters and workshops
• Conduct quality control and testing of campaigns to ensure accuracy and effectiveness
• Analyze customer journeys and implement A/B testing to optimize campaign performance

Required Qualifications:

• Bachelor's Degree in Business or Marketing
• 2+ years of experience in Database Marketing, CRM, or Email Marketing
• Minimum of 1 year of hands-on experience with Salesforce Marketing Cloud
• Proficiency in MS Excel
• Background check required upon offer