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Senior Engagement Marketing Manager

7/11/2025

No location specified

Job Summary

A company is looking for a Senior Engagement Marketing Manager to enhance member engagement and retention through strategic marketing initiatives.

Key Responsibilities:
  • Advocate for members to ensure a seamless experience across all touchpoints
  • Develop and implement strategies to improve member engagement and retention
  • Collaborate with cross-functional teams to enhance the member experience and monitor engagement KPIs
Required Qualifications:
  • 5+ years of experience in engagement marketing, preferably in digital health
  • Experience with self-insured clients, PBMs, and health plans is a plus
  • Extensive experience in building and optimizing multi-channel communication strategies
  • Proficiency with CRM tools and data analytics platforms
  • Experience with Braze canvas development and analysis

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