Job Summary
A company is looking for a Sr Product Marketing Manager - Strategic Buyer & Security.
Key Responsibilities
- Develop buyer persona strategy, messaging, positioning, and storytelling for executive and security-focused buyers
- Own buyer journey mapping and develop go-to-market strategy and programs for enterprise and service provider buyers
- Create and deliver enablement materials focused on executive personas and collaborate with revenue marketing for integrated campaigns
Required Qualifications
- 5+ years of experience marketing to executive personas in B2B SaaS, infrastructure, or cybersecurity
- Skilled at articulating complex infrastructure and security solutions in terms of business risk and operational resilience
- Experience developing strategic sales tools like ROI calculators and business value assessments
- Knowledge of enterprise and service provider network architectures and operational models
- Strong familiarity with the buying process for complex technical solutions
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