Job Summary
A company is looking for a Lifecycle Marketing Manager.
Key Responsibilities:
- Execute, maintain, and optimize marketing campaigns in various tools including Marketo
- Build and optimize programmatic email and in-app flows to enhance customer experience
- Monitor campaign performance and provide insights for strategic improvements
Required Qualifications:
- 5+ years of experience in lifecycle marketing or marketing operations
- 3+ years of experience using Marketo or similar marketing automation platforms
- Advanced knowledge of HTML and CSS
- Proficient in responsive email design and front-end development
- 4-year college degree or equivalent experience
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