Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities:

• Execute, maintain, and optimize marketing campaigns in various tools including Marketo
• Build and optimize programmatic email and in-app flows to enhance customer experience
• Monitor campaign performance and provide insights for strategic improvements

Required Qualifications:

• 5+ years of experience in lifecycle marketing or marketing operations
• 3+ years of experience using Marketo or similar marketing automation platforms
• Advanced knowledge of HTML and CSS
• Proficient in responsive email design and front-end development
• 4-year college degree or equivalent experience