Job Summary
A company is looking for a Manager, Digital Marketing - Paid Search.
Key Responsibilities
- Lead and manage the planning, implementation, and execution of paid search advertising strategies
- Select and manage relationships with external marketing vendors to support search engine marketing projects
- Analyze marketing data to track performance and recommend strategies for optimizing paid search campaigns
Required Qualifications
- Bachelor's degree or comparable experience in marketing or a related field
- 5-7+ years of experience in a marketing leadership position focused on paid search strategies
- Strong command of Google AdWords and Bing Ads, with preferred certification
- Experience with Google tracking and analytics tools, such as Google Tag Manager and Google Analytics
- Proven leadership and people-management skills, with experience in team development and performance management
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