Digital Marketing Manager

Job Summary

A company is looking for a Manager, Digital Marketing - Paid Search.

Key Responsibilities

• Lead and manage the planning, implementation, and execution of paid search advertising strategies
• Select and manage relationships with external marketing vendors to support search engine marketing projects
• Analyze marketing data to track performance and recommend strategies for optimizing paid search campaigns

Required Qualifications

• Bachelor's degree or comparable experience in marketing or a related field
• 5-7+ years of experience in a marketing leadership position focused on paid search strategies
• Strong command of Google AdWords and Bing Ads, with preferred certification
• Experience with Google tracking and analytics tools, such as Google Tag Manager and Google Analytics
• Proven leadership and people-management skills, with experience in team development and performance management