Director of Lead Generation

Job Summary

A company is looking for a Director of Lead Generation.

Key Responsibilities

• Own and lead the strategy for new customer acquisition via various channels including email, SMS, affiliate, and direct mail
• Develop and manage the lead capture funnel, ensuring effective opt-in tactics and conversion flows
• Manage agency partners and direct reports to drive execution, reporting, and experimentation in lead generation efforts

Required Qualifications

• 10+ years of relevant experience in a lead generation role within an eCommerce brand or agency
• Deep understanding of performance marketing with a focus on revenue and efficiency goals
• 4+ years of experience in hiring, coaching, and leading high-performing teams
• Hands-on experience with email service providers, SMS platforms, and affiliate platforms
• Proven track record of delivering measurable results in performance metrics