Lifecycle Marketing Contractor

Job Summary

A company is looking for a Contractor - Lifecycle Marketing.

Key Responsibilities

• Execute lifecycle marketing journeys across Phoenix and NewForm platforms, including campaign builds and automated triggers
• Draft, test, and deploy messaging across digital channels such as email, SMS, and in-app notifications
• Manage performance reporting, conduct analysis, and optimize campaign metrics

Required Qualifications

• 3+ years of experience with lifecycle marketing platforms, preferably Braze
• Experience in building automated email marketing campaigns and behavioral triggers
• Advanced skills in audience segmentation and data analysis
• Experience with A/B testing and retention marketing strategies
• Strong copywriting abilities for digital channels