Head of B2C Marketing

Job Summary

A company is looking for a Head of B2C Marketing to define and scale their consumer-facing growth engine.

Key Responsibilities

• Build and lead a high-performing B2C marketing team, establishing processes and goals
• Evaluate and implement AI-powered marketing solutions for targeting and optimization
• Design and execute comprehensive marketing strategies across various digital channels

Required Qualifications

• 7+ years of B2C marketing leadership experience in relevant industries
• Proven track record in managing full funnel performance and brand campaigns
• Direct experience with influencer and affiliate marketing programs
• Expertise in paid and social advertising platforms
• Strong background in lifecycle and email marketing using automation tools