Job Summary
A company is looking for a Paid Media Manager-B2B to lead campaign strategy, execution, and optimization across various digital platforms.
Key Responsibilities
- Conduct structured audits and analyze campaign performance, identifying areas for improvement
- Optimize and execute campaigns by refining structures, testing ad copy, and adjusting budgets
- Build and refine dashboards for reporting, monitoring results, and coordinating with analytics teams
Required Qualifications
- 5+ years of experience managing paid media campaigns across platforms like Google and Meta
- Strong knowledge of PPC structure, campaign optimization, and performance metrics
- Experience with paid campaigns for SaaS or digital product businesses
- Proficiency in Google Ads Editor, Meta Business Manager, and GA4
- Ability to collaborate effectively in cross-functional teams
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