Job Summary
A company is looking for a Senior Marketing Analyst to build its marketing analytics infrastructure.
Key Responsibilities
- Select, design, and implement a complete marketing analytics stack
- Own A/B testing strategy and execution across various marketing channels
- Provide insights and recommendations to optimize campaign performance
Required Qualifications
- 5+ years in marketing analytics, preferably in high-volume consumer businesses
- Deep expertise in JavaScript implementation for marketing tracking
- Extensive experience with Conversions API setup across multiple platforms
- Strong understanding of attribution modeling and incrementality testing
- Proven track record of building marketing analytics infrastructures
Comments