Senior Marketing Analyst

Job Summary

A company is looking for a Senior Marketing Analyst to build its marketing analytics infrastructure.

Key Responsibilities

• Select, design, and implement a complete marketing analytics stack
• Own A/B testing strategy and execution across various marketing channels
• Provide insights and recommendations to optimize campaign performance

Required Qualifications

• 5+ years in marketing analytics, preferably in high-volume consumer businesses
• Deep expertise in JavaScript implementation for marketing tracking
• Extensive experience with Conversions API setup across multiple platforms
• Strong understanding of attribution modeling and incrementality testing
• Proven track record of building marketing analytics infrastructures