Job Summary
A company is looking for an Integrated Marketing Manager to drive customer retention and advocacy while supporting demand generation initiatives.
Key Responsibilities
- Collaborate on account-based marketing strategies and create personalized campaign experiences for enterprise accounts
- Manage customer advocacy initiatives and develop campaigns to turn customers into brand ambassadors
- Design and execute multi-channel marketing campaigns, overseeing their lifecycle from concept to analysis
Required Qualifications
- 5-7+ years of experience in B2B marketing, preferably in SaaS, media, or sustainability
- Proven experience in building integrated, multi-channel marketing programs
- Familiarity with customer marketing and lifecycle communications
- Ability to collaborate across various teams including Sales, Product, and Partnerships
- A passion for sustainability and a proactive, collaborative mindset
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