Content Marketing Manager

Job Summary

A company is looking for a Lifecycle and Content Marketing Manager.

Key Responsibilities

• Develop and execute a comprehensive content calendar across all funnel stages
• Own the lead scoring model implementation and optimize segmented nurture tracks
• Collaborate with cross-functional teams to create high-impact content and monitor performance trends

Required Qualifications

• 3-5 years of experience in growth marketing, demand generation, or content marketing
• Proven experience with marketing automation platforms, preferably Salesforce Marketing Cloud
• Experience in lead scoring, segmentation, and nurture campaign development
• Analytical mindset with experience in A/B testing and conversion optimization
• SaaS or B2B experience is preferred