Job Summary
A company is looking for a Digital Marketing Manager to oversee marketing projects and drive operational efficiency during a strategic transition from B2C to B2B.
Key Responsibilities
- Collaborate with team members and other departments for content creation and project management
- Develop and execute digital marketing strategies, focusing on B2B and B2C campaigns
- Analyze data and report on campaign performance, providing actionable recommendations for improvements
Required Qualifications
- Bachelor's degree in marketing, communications, or a related field
- 5+ years of marketing experience with successful B2B and B2C campaigns
- Experience in the healthcare or higher education industry is a plus
- Familiarity with HubSpot and other digital marketing tools is highly preferred
- Experience in a fast-paced startup culture
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