Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to oversee marketing projects and drive operational efficiency during a strategic transition from B2C to B2B.

Key Responsibilities

• Collaborate with team members and other departments for content creation and project management
• Develop and execute digital marketing strategies, focusing on B2B and B2C campaigns
• Analyze data and report on campaign performance, providing actionable recommendations for improvements

Required Qualifications

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of marketing experience with successful B2B and B2C campaigns
• Experience in the healthcare or higher education industry is a plus
• Familiarity with HubSpot and other digital marketing tools is highly preferred
• Experience in a fast-paced startup culture