Senior Media Strategist

Job Summary

A company is looking for a Senior Media Strategist to drive media strategy and optimize campaigns for top-tier accounts.

Key Responsibilities

• Manage and optimize paid social campaigns with significant budgets across various platforms
• Lead campaign performance analysis and utilize data for strategic direction and optimizations
• Collaborate with creative teams and clients to develop and implement effective media strategies

Required Qualifications

• Bachelor's degree in Marketing, Data Science, or a related quantitative discipline; advanced degree a plus
• 4+ years of experience managing paid media across Meta, TikTok, Pinterest, or similar platforms
• At least one current paid media certification (e.g., Meta Blueprint, TikTok Academy)
• Deep understanding of auction-based media buying and performance optimization strategies
• Familiarity with AI-powered marketing tools and strong proficiency in Microsoft Excel