Job Summary
A company is looking for a SaaS Marketing Specialist to support marketing initiatives for a smart water management platform.
Key Responsibilities
- Plan and execute multi-channel digital campaigns targeting facility managers and sustainability teams
- Develop targeted lead generation programs using email, webinars, digital ads, and SEO tactics
- Collaborate with content creators to produce marketing assets aligned with the customer journey
Qualifications
- 2+ years of marketing experience, preferably in a B2B SaaS or smart building technology environment
- Proven ability to execute demand generation campaigns across the marketing funnel
- Analytical mindset with experience using Google Analytics or similar platforms
- Team-oriented and proactive in a fast-paced, cross-functional environment
- Basic understanding of HTML/CSS and web publishing tools is preferred
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