Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Sr. Manager, Lifecycle Marketing.

Key Responsibilities

• Own and optimize the lifecycle marketing strategy for family product lines across multiple channels
• Develop and execute personalized campaigns to drive product awareness, activation, and long-term user retention
• Lead A/B and multivariate testing strategies to continuously optimize campaign performance

Required Qualifications

• 7+ years of experience in developing and managing email and in-app campaigns for B2C programs
• Hands-on experience with a CRM tool; Braze experience is a plus
• Experience in subscription business models and metrics
• Highly analytical with a strong understanding of A/B testing
• Experience with traditional marketing operations functions such as QA and data integrations