Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Marketing Manager to drive new business and optimize lead generation initiatives.

Key Responsibilities

• Create and execute integrated campaigns to grow the B2B customer base and drive pipeline growth
• Optimize and scale digital channels, including email, paid media, newsletters, and sponsorships
• Lead event marketing and manage marketing operations, including segmentation and campaign asset execution

Required Qualifications

• 7+ years of experience in B2B demand generation marketing
• Proven ability to build and scale multi-channel marketing programs
• Strong hands-on experience with marketing automation tools and CRM systems
• Experience using Salesforce for pipeline reporting and campaign performance tracking
• Highly data-driven with a builder mindset comfortable navigating ambiguity