Digital Marketing Analyst

Job Summary

A company is looking for a Paid Media Analyst.

Key Responsibilities

• Manage and optimize paid media campaigns across various platforms to drive lead acquisition
• Analyze data, keyword reports, and competitor insights to identify opportunities for growth
• Create and test landing pages to enhance messaging and user experience for lead generation

Qualifications

• BA/BS degree or equivalent practical experience
• At least 3+ years of experience in digital advertising
• Strong understanding of Web Analytics, A/B Testing, and performance marketing metrics
• Advanced Excel skills and strong analytical abilities
• Advanced or bilingual level of English with outstanding writing skills