Job Summary
A company is looking for a Director of Lifecycle Marketing to lead and evolve their lifecycle and email marketing initiatives.
Key Responsibilities
- Design and implement multi-stage lifecycle campaigns to nurture leads and drive product adoption
- Oversee all email marketing initiatives, including strategy, execution, and performance optimization
- Develop intelligent segmentation strategies and personalized communications using customer data
Required Qualifications
- 7+ years of experience in lifecycle marketing or CRM, with at least 4 years in email marketing strategy
- Strong hands-on experience with email marketing platforms such as HubSpot or Marketo
- Demonstrated ability to build data-driven lifecycle programs impacting revenue and retention
- Proficiency in marketing analytics and tools like Google Analytics or Tableau
- Experience in B2B SaaS or B2C digital products preferred
Comments