Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing to lead and evolve their lifecycle and email marketing initiatives.

Key Responsibilities

• Design and implement multi-stage lifecycle campaigns to nurture leads and drive product adoption
• Oversee all email marketing initiatives, including strategy, execution, and performance optimization
• Develop intelligent segmentation strategies and personalized communications using customer data

Required Qualifications

• 7+ years of experience in lifecycle marketing or CRM, with at least 4 years in email marketing strategy
• Strong hands-on experience with email marketing platforms such as HubSpot or Marketo
• Demonstrated ability to build data-driven lifecycle programs impacting revenue and retention
• Proficiency in marketing analytics and tools like Google Analytics or Tableau
• Experience in B2B SaaS or B2C digital products preferred