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Director of Lifecycle Marketing

7/9/2025

Remote

Job Summary

A company is looking for a Director of Lifecycle Marketing to lead and evolve their lifecycle and email marketing initiatives.

Key Responsibilities
  • Design and implement multi-stage lifecycle campaigns to nurture leads and drive product adoption
  • Oversee all email marketing initiatives, including strategy, execution, and performance optimization
  • Develop intelligent segmentation strategies and personalized communications using customer data
Required Qualifications
  • 7+ years of experience in lifecycle marketing or CRM, with at least 4 years in email marketing strategy
  • Strong hands-on experience with email marketing platforms such as HubSpot or Marketo
  • Demonstrated ability to build data-driven lifecycle programs impacting revenue and retention
  • Proficiency in marketing analytics and tools like Google Analytics or Tableau
  • Experience in B2B SaaS or B2C digital products preferred

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