Senior Paid Media Strategist

Job Summary

A company is looking for a Sr. Paid Media Strategist - SEM, PPC, Paid Social (WFH/Remote).

Key Responsibilities

• Operate as the internal point-of-contact for assigned paid media clients
• Cultivate client partnerships through the development and execution of custom paid media strategies
• Create, manage, and optimize all campaign types in Google and Bing ad platforms, as well as paid social campaigns on various platforms

Required Qualifications

• Minimum of 4 years of experience with full funnel campaign strategies in Google Ads and paid social campaigns
• Experience developing and optimizing cross-platform B2B lead generation strategies
• Proficiency in Google Tag Manager and conversion tracking troubleshooting
• Advanced understanding of web analytics and attribution models
• Ability to manage multiple priorities and meet deadlines effectively