Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager to lead digital growth and retention strategies.

Key Responsibilities

• Plan and optimize digital marketing campaigns across web and mobile platforms
• Improve customer engagement through personalized in-product and support experiences
• Leverage analytics and A/B testing to drive decisions and enhance performance

Required Qualifications

• 4-6+ years in performance marketing, growth, or product marketing
• Proven experience in digital media, ad copy, banners, DSP platforms, and campaign management
• Strong background in data analytics tools, A/B testing, and personalization strategies
• Deep understanding of customer behavior and lifecycle marketing
• Empathy for small business customers and a bias for action