CRM Manager

Job Summary

A company is looking for a VIP CRM Manager.

Key Responsibilities

• Prepare a strategic monthly calendar for Casino and Sports customers using analytics for decision-making
• Plan, execute, and optimize campaigns for player upselling, retention, and reactivation
• Track, measure, and report on key performance metrics related to player engagement and campaign effectiveness

Required Qualifications

• 3+ years of experience in CRM within the iGaming industry
• Experience managing VIP segments and executing high-value retention strategies
• Strong analytical skills with the ability to make data-driven decisions
• Proficiency in CRM tools and marketing automation platforms
• Good understanding of player behavior is advantageous