Direct Response TV Media Buyer

Job Summary

A company is looking for a Direct Response TV Media Buyer to manage national linear cable TV media buying.

Key Responsibilities

• Manage end-to-end media buying for national linear cable TV campaigns
• Negotiate and secure efficient direct response inventory across cable networks
• Optimize campaigns for cost-per-lead and return on ad spend

Required Qualifications

• 2-5+ years of experience in direct response linear TV buying
• Strong understanding of direct response metrics such as CPL and frequency
• Proven negotiation skills for low CPMs and identifying undervalued inventory
• Familiarity with media planning tools and tracking workflows
• Analytical mindset with the ability to adjust strategies based on performance patterns