Head of Digital Health Media

Job Summary

A company is looking for a Head of Digital Health Media to lead digital media initiatives for its Life Sciences division.

Key Responsibilities

• Lead a digital health media team to design and deploy digital marketing strategies
• Oversee the creation and enhancement of digital media products and collaborate with cross-functional teams
• Establish KPIs and reporting frameworks to measure campaign effectiveness and ensure compliance with regulations

Qualifications

• Bachelor's degree in Marketing, Business, Health Informatics, or related field (MBA preferred)
• 10+ years of experience in digital media, healthcare marketing, or life sciences
• Proven leadership in building and scaling digital media products or platforms
• Deep understanding of healthcare provider workflows and EHR systems
• Strong analytical skills and experience with media performance metrics