Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing.

Key Responsibilities

• Lead product marketing strategy and execution across various functions including positioning, messaging, and launches
• Own go-to-market planning for new product launches and coordinate across multiple teams for successful rollouts
• Manage and mentor a Product Marketing Manager while creating sales enablement assets to enhance conversion rates

Required Qualifications

• 7-12 years of experience in B2B SaaS product marketing, preferably in healthtech or senior living
• Proven success in leading product launches and go-to-market strategies that drive adoption and revenue growth
• Strong background in positioning and messaging, simplifying complex products into compelling narratives
• Experience in building and managing sales enablement programs
• Data-driven mindset with leadership skills to manage and mentor a team while delivering hands-on work