Job Summary
A company is looking for a Paid Search Specialist to join their Acquisition and Media team.
Key Responsibilities:
- Build, manage, and grow paid campaigns primarily with PPC Search Ads in Google Ads and Microsoft Advertising platforms
- Analyze and report on campaign progress with in-depth analysis of key metrics
- Create action items for continued optimization and growth to meet ROAS and ROI targets
Qualifications and Requirements:
- 3-5 years of hands-on experience creating Google Ads campaigns
- Experience managing multiple campaign types (e.g., Search, Display, Video, Social, Remarketing)
- Proficiency in Microsoft Excel and/or Google Sheets
- Proven track record of successful paid campaign management
- Understanding of reporting and analytics tools and nomenclature
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