Senior Manager of Paid Media

Job Summary

A company is looking for a Senior Manager of Paid Media.

Key Responsibilities

• Spearhead the development and execution of paid media strategies across various platforms, optimizing campaigns for maximum impact and ROI
• Collaborate with internal teams and external agencies to create integrated marketing campaigns, ensuring cohesive messaging and targeted reach
• Analyze campaign performance, providing post-mortem analyses and data-driven recommendations for future campaigns

Required Qualifications

• 5-8 years of experience in paid media planning, with a strong emphasis on digital and linear media
• Mastery of media planning concepts, digital media terminology, and the OTT/CTV buying landscape
• Deep understanding of various paid media categories, including TV, CTV, radio, digital audio, and social media
• In-depth knowledge of media consumption trends and audience behavior
• Bachelor's degree in Marketing, Business, Communications, or equivalent work experience