Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to optimize conversion rates and enhance user experience.

Key Responsibilities

• Manage and optimize user experience and conversion paths on the website
• Run A/B tests and implement personalization strategies to improve conversion rates
• Analyze website performance and collaborate with sales to ensure effective lead handoff

Required Qualifications

• Bachelor's Degree or equivalent in marketing or business
• 3-5+ years of experience in digital marketing focused on CRO and lead generation
• Proven track record of successful A/B testing and conversion rate improvement
• Expertise in web analytics and user behavior tools
• Experience with marketing automation platforms and understanding of UX principles