Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist to join its marketing team.

Key Responsibilities

• Lead A/B tests on ad creatives, landing pages, and email copy to optimize conversion rates
• Manage and optimize paid media campaigns across Google, LinkedIn, and Meta
• Plan and execute cross-channel B2B campaigns, ensuring measurable ROI

Required Qualifications

• 3-4 years of experience in demand generation, growth marketing, or digital marketing
• Proven track record of running A/B tests and using data for decision-making
• Experience executing integrated campaigns across multiple channels
• Strong analytical skills for turning performance metrics into actionable insights
• Proactive self-starter with a curiosity for experimentation and learning