Senior Manager, Demand Generation Analytics

Job Summary

A company is looking for a Senior Manager of Demand Generation Analytics.

Key Responsibilities:

• Develop dashboards, reports, and analyses to track performance metrics for websites, campaigns, and paid media
• Implement and manage digital marketing platforms and maintain documentation for analytics processes
• Monitor KPIs and collaborate with stakeholders for ongoing and ad-hoc reporting needs

Required Qualifications:

• 7-10 years of experience in data analysis and enterprise web analytics platforms
• Bachelor's degree in business, Marketing, Computer Science, or a related field
• Expertise in digital marketing tools such as Adobe Analytics and Google Tag Manager
• Advanced proficiency in Excel and PowerPoint for data visualization
• Strong experience in user behavior analysis and stakeholder management