Director of User Acquisition

Job Summary

A company is looking for a Director of User Acquisition to lead and scale customer acquisition efforts.

Key Responsibilities

• Own and optimize all user acquisition channels including paid digital, SEO, webinars, and events
• Develop and execute strategies to drive top-of-funnel traffic and increase paid conversions
• Lead and mentor a team of approximately 10 marketers focused on acquisition performance

Required Qualifications

• 7+ years of experience in performance marketing, growth, or acquisition-focused roles
• Proven track record of driving user/customer acquisition in a SaaS or digital product environment
• Hands-on experience across multiple channels including paid social, paid search, and SEO
• Experience managing and growing teams in a fast-paced, execution-heavy environment
• Deep knowledge of internet marketing, lead generation, and conversion optimization