Direct-Response Copywriter

Job Summary

A company is looking for a Direct-Response Copywriter (Growth & Landing Pages).

Key Responsibilities

• Research customer insights and collaborate with teams to generate test ideas for messaging and offers
• Write and iterate high-converting copy for various landing pages and funnels
• Partner with the team to frame and test irresistible offers while balancing direct-response copy with brand voice

Required Qualifications

• 4+ years of experience writing direct-response copy for DTC/eCommerce brands or agencies
• Portfolio showcasing landing pages and funnels, including various formats like sales pages and quizzes
• Proven track record of driving conversion lifts through copy testing
• Experience collaborating with designers, CRO strategists, and media buyers
• Deep knowledge of conversion psychology, funnel flows, and offer positioning