Email Marketing Associate

Job Summary

A company is looking for an Email & Lifecycle Associate to manage email marketing campaigns and user engagement strategies.

Key Responsibilities

• Build and deploy email campaigns and automated lifecycle journeys, ensuring accurate segmentation and timely delivery
• Set up and analyze A/B tests to improve campaign performance
• Track and report on key email metrics to inform future strategies

Required Qualifications

• Proven experience in email marketing, preferably in a B2C context
• Hands-on experience with Iterable or similar marketing automation platforms
• Ability to analyze campaign performance data and make data-driven recommendations
• Experience in a high-growth tech company, particularly in a B2C or marketplace environment
• Basic knowledge of HTML and CSS for customizing email templates