Email Marketing Coordinator

Job Summary

A company is looking for an Email Marketing Coordinator.

Key Responsibilities

• Build, schedule, and optimize email campaigns to engage customers and drive conversions
• Set up and refine automated flows to nurture customer relationships and increase repeat purchases
• Develop targeted lists and leverage personalization tactics to maximize relevance and improve performance metrics

Qualifications & Skills

• 2+ years of experience in email marketing, lifecycle marketing, or related fields
• Strong proficiency in platforms such as Maestra, Bloomreach, or comparable email automation tools
• Experience creating and optimizing automated email workflows and drip campaigns
• Ability to analyze performance metrics and apply insights to optimize campaigns
• Familiarity with SMS marketing and integrating email/SMS into customer engagement strategies