Email Marketing Specialist

Job Summary

A company is looking for an Email Marketing Specialist.

Key Responsibilities

• Develop and implement email marketing strategies to drive engagement and retention
• Create and manage email marketing campaigns, including content creation, segmentation, scheduling, and delivery
• Conduct A/B testing and analyze campaign performance to continuously improve email effectiveness

Required Qualifications

• Minimum 5 years of proven experience as an Email Marketing Specialist or similar role
• Experience with data mining tools such as LinkedIn, Apollo, and Clay
• Ability to segment leads based on ICPs and personalize outreach campaigns
• Familiarity with B2B SaaS, IT services, or staff augmentation industries preferred
• Analytical mindset to interpret campaign data and drive optimization